If you have a question about our work, please use the contact form to get in touch. In all cases we will respond to you and, when we see the same question being repeated we will either improve the website or create an FAQ entry below.

  1. What is the difference between Science Fiction Prototyping, Design Fiction and Diegetic Innovation Templating? – At the highest level all three tools use fiction to present scenarios of the future. Both Science Fiction Prototyping and Design fiction involve writing bespoke fiction, whereas Diegetic Innovation Templating uses existing fiction (general created for the purposes of entertainment. Science Fiction Prototyping concerns fictional descriptions of future contexts (eg 5-20+ years forward), whereas Design Fiction operates across any time context. Design Fiction is, as the name implies a tool rooted in the design community, largely supporting those ends whereas Science Fiction Prototyping arose from technologists and largely supports science and engineering innovations.  Diegetic Innovation Templating arose from the creative industries and is particularly successful in areas where aesthetics are important it is also cited as inspiration for many technology innovations. Clearly, because these approaches are united in their use of fiction as scenarios, there is considerable overlap and synergy between them. Very often designers will borrow on all three schools in their work. If you wish to dissect this in more detail then you might look at the work of the main proponents of these methods who are Brian David Johnson who pioneered ‘Science Fiction Prototyping for product innovation while working for Intel, Julian Bleecker who popularised ‘Design Fiction‘ through his  Near Future Laboratory  and Ping Zheng who reported and researched on the emergence of ‘Diegetic Innovation Templating‘ in China’s fashion and clothing industry.
  2. What is Threatcasting and how does it differ to Science Fiction Prototyping?Threatcasting is a derivative of Science Fiction Prototyping that uses fictional stories about the future to enable planners to reason about future risks, and find ways to mitigate them.  There is no difference in the methodology employed by Science Fiction Prototyping and Threatcasting (they are identical), differing only in the applications they target. Science Fiction Prototyping targets support for innovation of  new products, services and processes whereas Threatcasting targets exposing risks to organisations, individuals and society as a whole. An early adopter of Threatcasting is the military.